For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational

Discover the full capabilities of ChatGPT and how you can leverage it to deliver robust business results.

Here are key insights on the holiday shopping season of 2022 and the role of digital on consumer spending trends.

Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.

Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.

There are many downsides to reducing customer interaction in travel, including the potential reduction in the perception of ‘warmth’ of the brand and lost opportunities to create ‘magic moments’ through service.