Is your digital transformation helping make your company more or less green?

The most successful brands today don’t just deliver a great product; they also resonate with their customers around something they “stand for.”

Having a strategy means having clarity on what you want to achieve and a plan on how to get there. These are good things, but it’s also possible to be too strategic—too focused on a single goal and plan.

Most brands from the pre-digital era must still undergo substantial transformation to remain relevant to their increasingly digitally-centric customer.

One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit

Rare are those that simply stumble their way to success. Victory is almost always the realization of an intentional vision.