Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.

Target currently gets less than 5 percent of its retail business from digital, however, CEO Brian Cornell is looking to change that.

Digital old-timers refer to them as Content Management Platforms but as they have expanded their capabilities, and marketing budgets, they have been re-monikered Experience Management Platforms.

Most of what brands say about themselves is somewhere between an exaggeration and an outright lie.

Digital is the new competitive battleground and your competitors want to kill you; so you had better pay attention! Learn some key tactics for identifying and tracking key competitive insights.