For many enterprises the answer is 'not much,' but in fact emotion is the number one driver of business outcomes. Many studies have shown that people tend to make purchase decisions based on emotion and then justify them rational

One year into his role as CEO, Jeffrey Gennette has attributed Macy's limited turnaround so far to a renewed focus on the customer and has doubled down in that area significantly by testing and then scaling out a range of new capabilit

Read our take on Amazons rank in the world of omnichannel retailing. The current iteration of the Amazon Books experience demonstrates that, though they are definitely in the race, they're not leading the pack.

There are many downsides to reducing customer interaction in travel, including the potential reduction in the perception of ‘warmth’ of the brand and lost opportunities to create ‘magic moments’ through service.

Benefits, guidelines and tools for developing effective animated icons.