Virtual Reality is offering new and powerful ways of engaging your audiences and taking your product to the next level.

When Facebook Messenger announced the opening of its chatbot platform a little over a year ago, one of the first companies to leap into serving customers via automated chat was 1-800-Flowers.com.

Conversational commerce is poised to be a major and preferred interaction model for many future brand interactions. Consumers are becoming more and more comfortable with dialog-style interactions via Siri, Google voice search, and Alexa.

Target currently gets less than 5 percent of its retail business from digital, however, CEO Brian Cornell is looking to change that.

There is a little-known trick that can start to identify many problems.

Most of what brands say about themselves is somewhere between an exaggeration and an outright lie.