Is your digital transformation helping make your company more or less green?

The most successful brands today don’t just deliver a great product; they also resonate with their customers around something they “stand for.”

Having a strategy means having clarity on what you want to achieve and a plan on how to get there. These are good things, but it’s also possible to be too strategic—too focused on a single goal and plan.

Innovation projects almost always need teams of people to participate in conceiving, designing, building, testing, marketing, and selling a solution.

One of the arguments that kills new ideas and products before they ever launch is concern that consumers will reject them. But this is often a fallacy.

Most business value is created through customer behavior; therefore it's important to clearly define which specific customer behaviors you want to drive so that you can focus on how to motivate and measure those behaviors.