No product is designed with the intent to be a failure. And yet many fail. According to Nielsen, 85% of new products fail in the marketplace.

Companies that are digitally transformed make it possible for us to access their capabilities wherever and whenever we want.

Executives who push for digital transformations will face all kinds of challenges and resistance, especially because of the significant investments required.

Here are the three key reasons why digitally transformed companies are thriving today.

Whether your business is window washing, restaurant supplies, maritime navigation, podiatry, or just about anything else, your customers’ expectations are digital, and you need to reinvent yourself quickly.

Companies facing the risks of failure to change can learn something from history, such as this story from Imperial China.